A good listing does two jobs: it gets found (keywords) and it convinces (benefits). Here's a quick framework.
Title
Lead with what it is, then the details buyers filter by: brand, product, key attributes (size, colour, material, model). Keep it readable — don't just dump keywords.
Bullet points
Five bullets, each a benefit backed by a feature: "Stays cold for 24 hours thanks to double-wall insulation." Cover the questions buyers ask before they buy.
Description
A short, scannable paragraph that ties it together and adds anything the bullets missed (what's in the box, condition, use cases).
Alt text
One plain sentence describing the image — it helps accessibility and image SEO.
Draft it from a photo
Upload a product photo and the AI reads it, then drafts a title, bullets, description and alt text in your chosen marketplace's style. Add the brand/model and any real specs so it's accurate — then edit to taste.
Always double-check specs and claims before you publish — you know the product best.