Amazon is strict about the main image (the first photo buyers see). Get it wrong and your listing can be suppressed — hidden from search until you fix it. Here's the current checklist.
The hard requirements
- Pure white background — RGB (255, 255, 255). Not off-white, not light grey.
- Product fills ~85% of the frame — no tiny product lost in whitespace.
- No text, logos, watermarks, or borders — the main image shows only the product.
- Only the product for sale — no props or accessories that aren't included.
- Minimum size — the longest side should be at least 1600px so zoom works.
- Accepted formats — JPEG, PNG, TIFF or GIF, in the sRGB colour space.
The mistakes that get listings flagged
- "White-ish" backgrounds from a home lightbox — phone cameras rarely hit true 255 white.
- Shadows and reflections bleeding into the background.
- Product too small in the frame.
- Leftover props (a hand, a stand, packaging) in the shot.
- Wrong colour profile — images exported as CMYK or Display P3.
How to fix it fast
You don't need a studio. Upload your phone photo and we'll remove the background, place the product on a true-white canvas at the right fill, and check it against Amazon's spec before you publish — so you know it passes.
Marketplace rules change. Always confirm the current requirements in Amazon Seller Central.