An item that isn't selling is usually a listing problem, not a product problem. Buyers can't buy what they can't find — and once they find it, a thin listing doesn't convince. Here's the checklist, roughly in order of impact.
1. Your title wastes its keyword space
eBay gives you 80 characters in the title and ranks largely on the words in it. A short title like "Nintendo Switch" is invisible for the searches buyers actually type. Use the full length: brand, product, model, size/colour and the attributes people search for. Don't keyword-stuff or shout in ALL-CAPS — write it readably, but use every useful word.
2. You don't have enough photos
Listings with 6+ photos convert better, and eBay lets you add up to 24 for free. Show multiple angles, close-ups of condition, labels and any flaws. A single photo signals a low-effort listing.
3. Your item-specifics are half-empty
Item-specifics (brand, model, size, colour, type…) aren't busywork — each one is a filter buyers use to narrow search. Leave them blank and you simply don't appear in those filtered results. Fill in every specific that applies.
4. Your price is off
Too high and you get views but no sales; too low and buyers assume something's wrong. Check the active range for your exact item — and make sure accessories aren't dragging your sense of the price down.
5. Your description doesn't close the sale
A few words isn't enough. Cover condition, what's included, key features and the questions buyers always ask. A clear description reduces hesitation and returns.
Score your listing in seconds
Rather than guess which of these is hurting you, paste your listing link into the health check — it scores your title, photos, item-specifics and description and tells you exactly what to fix.
Then fix what it flags: rewrite the copy with the AI Listing Writer, sanity-check the number and keywords with eBay Comps, and clean up the main photo with marketplace-ready photos.
This is general best-practice guidance based on public listing data, not official eBay scoring. Marketplaces change their algorithms; treat it as a checklist, not a guarantee.