Price too high and your item sits. Price too low and you leave money on the table. The fix is comps — checking what similar items are actually listed for before you set your price. Here's how to do it properly.
Start with what people are asking now
The most useful signal is the spread of active listings for your exact item: the typical asking price, plus how high and low sellers are going. You're not looking for one number — you're looking for a range, then placing yourself inside it based on your item's condition.
A note on sold prices: eBay's terms don't allow third-party tools to show sold prices or sell-through rates. Active asking prices are public and are a solid guide — just remember they're what sellers want, which trends a little above what items finally go for.
The trap: accessories drag your price down
Search "AirPods Pro 2" and you'll see cases, tips and cables mixed in with the actual earbuds. Those cheap accessories pull the median down, so a naive average is useless.
Two ways to cut through it:
- Pick your category. eBay files the earbuds and the £6 case under different categories. Choose yours and the price re-calculates on just those listings.
- Drill into item-specifics. Tap the Brand, Model or Storage that matches your item and the price narrows to that exact variant.
Read the range, not the average
- Median — the middle price; a better anchor than the average, which a few outliers distort.
- Typical range (25th–75th percentile) — where most sane listings sit. Price inside this band.
- Condition — filter to your item's condition. "New" and "For parts" are different markets.
Match how winners list it
Pricing is half the job. Also copy how the strong listings are built:
- Keywords — the words that show up again and again in top titles. Put them in yours.
- Item-specifics — the attributes buyers filter by (size, colour, model). Filling these in gets you into more filtered searches.
- Format — see whether sellers favour Buy It Now, Auction or Best Offer for your item.
You can even open a strong listing and copy its item-specifics and description as a starting point — then write your own.
Do it in seconds
Type your item (or search by a photo of it), pick your marketplace, and you'll get a suggested price, the typical range, the right category and the keywords top sellers use — all from live eBay data.
Research your price for free →
Got your price? Turn it into a listing with the AI Listing Writer, and make sure your photos won't get suppressed with the Amazon main image checklist.
Prices vary by region, condition and demand, and reflect active listings — not guaranteed sale prices. Use them as a guide, then judge your own item.